Can You Name These Popular Brands with Five Clues?
If a company is going to build brand value, the number one goal is to have consumers unconsciously say their names, like Advil, Coke, Crock-Pot, and Band-Aid. All of those companies sell products that have generic names, but you wouldn’t even know it because you’ve been saying the company names instead. That is an example of being among the global leaders in brand value.
There are some companies that have become global brands because they have built value through their brand instead of just growing with their products. As these companies were making their mark throughout the world, they were making sure their brand value was the reason why. How many times have you asked for a Kleenex instead of saying tissue? Or, if you wanted to search for something online, you Google it. What about asking someone to Xerox a document instead of copying it?
Every year there are rankings that talk about the top company in each major industry, and there are always the same handful of companies that continue to have positive reviews and financial security. They can sell anything they want because they have built a monster. But can you name them if given a few clues?
The world's most popular brands are also the most recognizable to consumers. If you go online to do a search, you're going to say you're 'Googling' it. This is proof that once you build a brand, you can turn it into part of everyday vocabulary.
Every year, you're told about companies that offer services and retail products to people all over the world, and those rankings are usually based on one factor: brand. The better the brand of any company, the more popular it becomes. Eventually, it turns into a global icon.