Can I Be a Social Media Influencer?
Social media influencers are on top of the marketing game right now. Because of our digital age, we are starting to find our new “celebrities” online through various social media platforms like YouTube, TikTok, and Instagram. These engaging and fun personalities recommend products and services, and they can get paid for it! They simple try a product, create a photo or video to post, and caption it with a recommendation for the Followers. And we take their recommendations because we love their content, we think they’re gorgeous, or they have credibility in the tech world.
No matter who you’re influencing or what you’re promoting, there’s a subtle science to social media marketing and becoming an influencer. You have to have the right stuff—personality, content, and perhaps the looks—to draw in a crowd. Do you have what it takes to earn money by promoting brands on your social media profiles?
Take this quiz and find out if you are social media influencer material!
Social Media Influencer
A social media influencer is an online personality who may work with companies and brands to promote certain products and services that may interest their audience of followers. There are nano-influencers and micro-influencers, as well as macro-influencers who have a higher follower count. The amount of money an influencer can make with a brand will often depend on their follower count and the amount of engagement their profile sees. On Instagram, influencer marketing is a $1.7 billion industry.
Social media influencers are known to recommend certain items to their audience, and these followers take the recommendation seriously because of their trust in this person. The influencer may have the type of lifestyle they want or they may share similar values and goals. So, an influencer marketing campaign includes partnering with these personalities to reach a larger target audience. Many influencers work with makeup, bedding, clothing, and electronics. Influencers on Instagram create content to earn a lot of Likes, Comments, and Shares to gain more exposure for the brand.
